Consumer Excitement for VR is High: Nearly 7 in 10 American Adults Say They Are Excited about Experiencing VR, According to New Study Released by the Advanced Imaging Society
LOS ANGELES--(BUSINESS WIRE)--Although still in its earliest stages of development, Virtual Reality is capturing the imagination of a wide cross-section of consumers in the U.S., according to research results released today by the Advanced Imaging Society in Hollywood.[...]
VR is highly anticipated by every demographic, including adults 18-29 (72%), age groups 30-44 (70%) and even adults 45-60 (62%). And consumers are interested in VR beyond home entertainment. About 7 in 10 say they would be excited to experience VR in a “nearby movie theater lobby.” [...]
About the Advanced Imaging Society
The Advanced Imaging Society was founded by our industry's stakeholders, including The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony, Paramount, IMAX, Dolby, Panasonic, MasterImage and others to advance the creative arts and sciences of the advanced imaging industry, including: Virtual Reality, High Dynamic Range, Stereoscopic 3D, Autostereo, Ultra-HD and more. With chapters in the U.S., China, Japan, Canada, the E.U. and the U.K., the organization has more than 1,800 professional members in over 20 countries active in improving the arts and technologies of Advanced Imaging. The organization hosts professional education seminars and awards throughout the world.
Contacts
Advanced Imaging Society
Mark Lieber, 310.804.5697
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Credits:
www.businesswire.com/news/home/20160504005644/en/Consumer-Excitement-VR-High-7-10-American
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