TOPIC: @STARWARS GLOBAL AUGMENTED REALITY EVENT PLANNED FOR FORCE FRIDAY II #AR
@STARWARS GLOBAL AUGMENTED REALITY EVENT PLANNED FOR FORCE FRIDAY II #AR
5 months 3 weeks ago #1
Disney and Lucasfilm today kicked off the countdown to Force Friday II, the global event celebrating the launch of the products from Star Wars: The Last Jedi, with an AR surprise for Star Wars fans around the world.
Fans within a mile of 20 global landmarks simply open the Star Wars App, select Find the Force and point their phone to the sky to see a short augmented reality scene unfold. The 10-second animation shows a Star Destroyer loom over key landmarks as two TIE Fighters shoot past into the distance.
LANDMARK, COUNTRY: GEOGRAPHIC COORDINATES
Central Park, USA: 40.781,-73.966
CN Tower, Canada: 43.638,-79.388
Coca-Cola London Eye, UK: 51.501,-0.124
Copacabana Beach, Brazil: -22.973,- 43.185
Eiffel Tower, France: 48.862,2.288
Gamla Stan, Sweden: 59.325,18.071
Golden Gate Bridge, USA: 37.807,-122.469
Gran Via, Spain: 40.420,-3.706
Grand Canyon, USA: 36.061,-112.109
Ha'Penney Bridge, Ireland: 53.346,-6.263
Hollywood Sign, USA: 34.127,-118.326
Lumpini Park, Thailand: 13.729,100.542
Memorial de America Latina, Brazil: -23.527,- 46.663
Merlion Park, Singapore: 1.286,103.854
Niagara Falls, Canada: 43.083,-79.078 Piazza del Duomo, Italy: 43.773,11.255
Schloss Charlottenburg, Germany: 52.520, 13.295
Sydney Harbour Bridge, Australia: -33.861,151.221
Victoria Harbour, Hong Kong: 22.294,114.169
Yoyogi Park, Japan: 35.672,139.694
The augmented reality adventure will continue through the weekend as Star Wars fans across the planet unite for Find the Force, the pop-up AR treasure hunt rolling out at 20,000 retail locations around the world for Force Friday II from Sept. 1-3. It will feature new and favorite Star Wars characters from the upcoming film via the Find the Force feature in the Star Wars App. More information and an early look at the new Porg characters in AR is available at www.starwars.com/findtheforce.
For the first time ever, John Lewis has joined forces with Disney to bring Force Friday II to its Oxford Street shop at midnight on 1 st September 2017. Fans who visit the John Lewis store on Oxford Street at midnight can immerse themselves in Star Wars with exciting new products available for purchase and unique demonstrations in store. The department store will be transformed using iconic Star Wars replicas including the world famous Cantina where fans can enjoy a complimentary drink whilst creating their own Force Friday memories during their late night adventure. As places are limited, fans can register their interest for the event online here: www.myjl.uk/web/forcefriday/
Throughout September and October, customers who visit the John Lewis store on Oxford Street will also have the opportunity to try their hand at a number of Star Wars inspired experiences including coding and building their very own droid.
Selected Toys ‘R’Us stores will also open their doors at midnight, providing customers of all ages the opportunity to be amongst the first to purchase the must-have merchandise and be in with a chance of getting some exclusive giveaways.
John Lewis Stores
John Lewis Oxford Street
Toys ”R” Us Stores
Toys ”R” Us Cardiff Bay – CF11 0JS
Toys ”R” Us Warrington – WA5 7TT
Toys ”R” Us Medway – ME5 9SQ
Toys ”R” Us Oldbury – B69 4RJ
Toys ”R” Us Glasgow Helen Street – G51 3HR
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