• By end-2012 more than 45 million households worldwide had a 3D-ready TV set. This is forecast to grow to 408 million by end-2017
• Informa’s view remains that 3D set penetration will predominantly be driven by consumer electronics companies including 3D capability as a ‘default’ technology within sets – rather than a strong public appetite for a 3D viewing experience
• A run of poor 3D film titles have further diminished the public’s interest in the technology
• Informa forecasts that less than a third of homes with 3DTV capability will be active and regular users of 3DTV content
Market status
Informa Telecoms & Media’s new forecasts for the 3DTV sector show that the global penetration of 3DTV-ready sets continues to rise at a steady rate. Just 0.2% of TV households had a 3D set in 2010 - representing 3.0 million households. This had risen to 3.4% by end-2012 (45.5 million) and is forecast to reach 28.2% penetration (408 million households) by end-2017. However, while the technology is becoming an increasingly common feature on TV sets, its usage remains limited. Here Informa forecasts that less than a third of homes with 3DTV capability (112.7 million) will be active and regular users of 3DTV content (see fig.1).
credit: informa.com
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